32 years in the trade industry. 22 years running his own business.

Craig Maxwell-Crawshaw isn't a consultant who's read about running a trade business — he's lived it. For over two decades he built and ran his own successful business, navigating the same challenges his clients face every day. The cash flow pressures. The team headaches. The feeling that the business owns you, not the other way around.

He knows what it takes to push through those walls — and he knows the mistakes that cost business owners time, money, and sleep. That hard-won experience is what he brings to every client engagement.

A high performer who knows how to get the best out of people

Away from business, Craig has spent years coaching rugby at representative level — working with high-performance athletes and developing the kind of leadership and strategic thinking that translates directly into business. He understands that results come from having the right plan, the right mindset, and someone in your corner who holds you accountable.

That's exactly what he brings to his clients.

Based in Mangawhai. Built for New Zealand business owners.

Craig is based in Mangawhai on the Northland coast — and when he's not working with clients, you'll find him fishing, hunting, or exploring the outdoors. A father of two young adults, he understands the importance of building a business that gives you the freedom to enjoy life outside of it.

That's not just what he helps his clients achieve — it's how he lives himself.

Straight talk. No fluff. Real results.

Craig won't tell you what you want to hear. He'll tell you what you need to hear — and then work alongside you to do something about it. If you're ready for honest conversations and practical support that actually moves your business forward, you're in the right place.